Launched in 2010 and featuring seven ponies tied-in to the TV show, My Little Pony: Friendship is Magic airing on The Hub; Twilight Sparkle, Rainbow Dash, Fluttershy, Pinkie Pie, Applejack, Rarity and Princess Celestia. Set in the magical land of Equestria, the show centers around the unicorn pony Twilight Sparkle as she learns lessons about friendship.