Hasbro Europe will be showcasing the new 2012 Transformers Prime product line at Roll Out Roll Call.
The all new toys are styled on the Hasbro Studio's hit TV series by the same name.
The toys feature intuitive conversion experience and include fan favourite characters like Optimus Prime, Megatron, Bumblebee and Wheeljack. Each comes with it's own signature accessory, weapon or feature.
Also Hasbro Europe will be introducing TRANSFORMERS BOT SHOTS, a whole
new way to play out TRANSFORMERS battles. Available in your favourite
characters, fans can choose their power, crash into battle and defeat their
opponent. TRANSFORMERS BOT SHOTS automatically convert when you crash ‘em!
Collect ‘em all, Crash ‘em all!